Disney courts controversy with move into UK mobile market
THE Walt Disney Company has started to recruit executives for the possible launch of a mobile-phone company next year.
Headhunters acting for Disney have approached potential managers working for existing mobile-network operators. The move apes an initiative under development in America where Disney is working with Sprint, a leading mobile company.
Disney would be risking controversy by entering the mobile market in Britain because its service could be seen as appealing to children; the UK mobile-phone industry has agreed not to market explicitly to children for fear they are more likely to suffer from prolonged exposure to radio waves.