Disney courts controversy with move into UK mobile market
The Sunday Times - 10/30/05

Disney courts controversy with move into UK mobile market

THE Walt Disney Company has started to recruit executives for the possible launch of a mobile-phone company next year.

Headhunters acting for Disney have approached potential managers working for existing mobile-network operators. The move apes an initiative under development in America where Disney is working with Sprint, a leading mobile company.

Disney would be risking controversy by entering the mobile market in Britain because its service could be seen as appealing to children; the UK mobile-phone industry has agreed not to market explicitly to children for fear they are more likely to suffer from prolonged exposure to radio waves.
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