Disney Has a Lot Riding on a Tiny Chicken
By Gary Gentile, AP Business Writer Disney Hoping Nov. 4 Release of 'Chicken Little' Will Revive Its Moribund Animation Division
BURBANK, Calif. (AP) -- A lot is riding on a very little chicken. With the Nov. 4 release of "Chicken Little," The Walt Disney Co. hopes to reverse the fortunes of its moribund feature animation division and regain the dominance it lost to competitors such as Pixar Animation Studios and DreamWorks Animation SKG Inc.
In addition, a special 3D version of "Chicken Little," to be shown on 85 screens nationwide, could recapture the imagination of moviegoers who have been staying away from theaters in record numbers. It might also provide the final push for the transition to digital cinema, an initiative that has stalled because of the cost.