ABC hit 'Lost' to spin off cross-promotional novel
Reuters 11/1/05

ABC hit 'Lost' to spin off cross-promotional novel

LOS ANGELES, Nov 1 (Reuters) - The ABC television network and sister publishing label Hyperion Books are taking the concept of product placement into a new direction -- by turning an imaginary product into a real one.

Producers of ABC's mega-hit castaway thriller "Lost" plan to introduce a new storyline centering on the discovery of a fictitious manuscript that will become the basis for a real-life novel that Hyperion will publish this spring.
Full Story - ABC hit 'Lost' to spin off cross-promotional novel