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  1. #1

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    2009 Theme Park Attendance Numbers

    A good year for Disney, not so much for Universal.

    The Top 25 Theme Parks in the world for 2009:

    1. MAGIC KINGDOM at Walt Disney World (17,233,000)
    2. DISNEYLAND (15,900,000)
    3. TOKYO DISNEYLAND (13,646,000)
    4. DISNEYLAND PARK at Disneyland Paris (12,740,000)
    5. TOKYO DISNEY SEA (12,004,000)
    6. EPCOT at Walt Disney World (10,990,000)
    7. DISNEY’S HOLLYWOOD STUDIOS at Walt Disney World (9,700,000)
    8. DISNEY’S ANIMAL KINGDOM at Walt Disney World (9,590,000)
    9. UNIVERSAL STUDIOS JAPAN (8,000,000)
    10. EVERLAND (6,169,000)
    11. DISNEY’S CALIFORNIA ADVENTURE (6,095,000)
    12. SEAWORLD FLORIDA (5,800,000)
    13 UNIVERSAL STUDIOS at Universal Orlando (5,400,000)
    14. OCEAN PARK (4,800,000)
    15. NAGASHIMA SPA LAND (4,700,000)
    16. HONG KONG DISNEYLAND (4,600,000)
    17. YOKOHAMA HAKKEIJIMA SPA PARADISE (4,500,000)
    18. ISLANDS OF ADVENTURE at Universal Orlando (4,500,000)
    19. UNIVERSAL STUDIOS HOLLYWOOD (4,308,000)
    20. LOTTE WORLD (4,261,000)
    21. EUROPA PARK (4,250,000)
    22. SEAWORLD CALIFORNIA (4,200,000)
    23. BUSCH GARDENS TAMPA BAY (4,100,000)
    24. DE EFTELING (4,000,000)
    25. TIVOLI GARDENS (3,870,000)

    Some other interesting numbers:

    Total Theme Park Attendance for Top 25 parks: 185.4 million (down 0.3% from 2008)
    Total Theme Park Attendance for Top 20 North American parks: 121.1 million (down 1.3% from 2008)
    Total Theme Park Attendance for Top 20 European parks: 57.3 million (level with 2008 numbers)
    Total Theme Park Attendance for Top 10 Asia parks: 65.5 million (down 3.6% from 2008)
    Total Theme Park Attendance for Top 10 Latin America parks: 12.3 million (up 1.3% from 2008)

    Attendance by Chain:

    Walt Disney Attractions: 119.1 Million
    Merlin Entertainment: 38.5 Million
    Parques Reunidos: 24.8 Million
    Six Flags Inc: 23.8 Million
    Busch Entertainment: 23.5 Million
    Universal Studios: 23.4 Million
    Cedar Fair: 21.1 Million
    OCT Parks China: 15.8 Million

    Top 20 North America Theme Parks:

    MAGIC KINGDOM at Walt Disney World (17,233,000)
    DISNEYLAND (15,900,000)
    EPCOT at Walt Disney World (10,990,000)
    DISNEY’S HOLLYWOOD STUDIOS at Walt Disney World (9,700,000)
    DISNEY’S ANIMAL KINGDOM at Walt Disney World (9,590,000)
    DISNEY’S CALIFORNIA ADVENTURE (6,095,000)
    SEAWORLD FLORIDA (5,800,000)
    UNIVERSAL STUDIOS at Universal Orlando (5,400,000)
    ISLANDS OF ADVENTURE at Universal Orlando (4,500,000)
    UNIVERSAL STUDIOS HOLLYWOOD (4,308,000)
    SEAWORLD CALIFORNIA (4,200,000)
    BUSCH GARDENS TAMPA BAY (4,100,000)
    KNOTT'S BERRY FARM (3,333,000)
    CANADA'S WONDERLAND (3,160,000)
    KINGS ISLAND (3,000,000)
    CEDAR POINT (2,942,000)
    BUSCH GARDENS EUROPE (2,900,000)
    HERSHEY PARK (2,807,000)
    SIX FLAGS GREAT ADVENTURE (2,634,000)
    SIX FLAGS MAGIC MOUNTAIN (2,500,000)
    SIX FLAGS GREAT AMERICA (2,500,000)

    All results can be found here:

    http://www.teaconnect.org/etea/2009ThemeIndex.pdf


  2. #2

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    Re: 2009 Theme Park Attendance Numbers

    World of Color really will be the nail in Universal Studios Hollywood's coffin. That park is struggling bigtime.

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    Re: 2009 Theme Park Attendance Numbers

    Interesting. I would have thought Universal Orlando to be more popular than it is.

    Also, very interesting that Disney Studios Park at DLP is nowhere on the list. To people that go to DLP ignore it that much? Wow.

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    Re: 2009 Theme Park Attendance Numbers

    I wouldn't say that people ignore WDS in Paris, but most people have a park hopper ticket and as far as I know is that the first entrance counts. Many people stay in Disney hotels and so they are allowed to enter the Disneyland Park during the Extra Magic Hours in the morning.

    WDS opens two hours later to all guests, and so at this time DLP has already more counts than WDS. During the rest of the day WDS can get really crowded, at least on weekends like during our last visit in February.

    I also think that most people who can't use the EMH in the morning will enter the DLP first, because it is the classic park.

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    Re: 2009 Theme Park Attendance Numbers

    its amazing 9 million people visit disneyland then california adventure. even with all the 2fers and parkhoppers and annual passses. California adventure is averaging just about 16,700 people a day while disneyland in california is averaging roughly 43,560 people a day. Here is some other information
    Disneyland was up 8 percent and california adventure was up a whopping 9.5 percent
    People asked about walt disney studios park paris and the results well are pretty pathetic they are 2.65 million yet it is a 1.6 percent increase. The disney japan parks are down TDl down 4.5 and Tds Down 4.0 percent . One last thing about california adventure in the initial year 2001 it only drew 5 million so being at 6,095,00 is actually a pretty good increase over a 9yr period. One could say that by 2012 when carsland is finished The numbers could reach closer 7.5 to 8 million but the question is for disney what is acceptable number for DCA to succeed!
    Last edited by lighttragic; 04-27-2010 at 08:32 AM.


  6. #6

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    Re: 2009 Theme Park Attendance Numbers

    ^ The same thing happens at DCA that happens at WDS (Paris). The park opens 2 hours later so most people who have park hoppers or AP's have already used the attendance that counts at Disneyland.

    It's also of note to add that Knott's uses figures from Halloween Haunt in their final figures for the year.


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    Re: 2009 Theme Park Attendance Numbers

    Do we have last years numbers to see how much each of those parks increased or declined?
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    Re: 2009 Theme Park Attendance Numbers

    Hmm.. interesting about the "first park attendance". Disney could really skew that if they opened DCA earlier.


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  9. #9

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    Re: 2009 Theme Park Attendance Numbers

    Quote Originally Posted by Dustysage View Post
    Do we have last years numbers to see how much each of those parks increased or declined?
    Page 7 of the report shows the percentage of increase/decrease for the top 25 worldwide parks. Page 14 shows the percentage of increase/decrease for north america.

    Of note:

    Disneyland had an increase of 8%
    DCA had an increase of 9.5% (the highest of any park in North America)
    Universal Studios Florida had a decrease of 10%
    Islands of Adventure had a decrease of 11.3%
    Sea World San Diego had a decrease of 12.6% (the highest of any park in North America)

    Efteling (in the Netherlands) had an increase of 25%.


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    Re: 2009 Theme Park Attendance Numbers

    Can someone back up the claim that "The first turnstile turned is the only turnstile counted"?
    This report does not state this, though some of us state it as though it is true.
    I mean, these reports imply that an average of 60,000 separate people per day are entering DL and DCA. That is surprising to the point of unbelievable. Or maybe I don't know any better. There is the "time spent" factor, by which I mean that lots of those guests are not spending the whole day at the resort. Showing up, or leaving, around 5PM, for example.
    "Here You Leave the World of California Today and Enter the World of, um, er, California Today."

  11. #11

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    Re: 2009 Theme Park Attendance Numbers

    Quote Originally Posted by RonNYC View Post
    Interesting. I would have thought Universal Orlando to be more popular than it is.
    Purely speculation, but I think all the major projects and additions (Potter, etc)going on there are playing a role. Attendance went down last year, because people decided to wait and go to those parks this year when everything is up and running. They'll surely see a massive increase this year. The interesting thing to watch will be whether or not the other area parks see a significant drop due to the increased crowds at Universal.




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    Re: 2009 Theme Park Attendance Numbers

    No doubt that Universal Florida will be increasing this year, with Harry Potter.
    And Universal Hollywood may still struggle this year, until Kong opens, and then it should get another bigger bump when Transformers opens (next year??)

    DCA is still benefitting from being right across the way from DL, and definitely DLR's numbers got a bump from the free birthday promo and the upsells to an AP plan on the monthly payment plan. DCA also continues to benefit when DL "Sells Out"

    It's going to be interesting to see what happens with DCA's numbers later this year and next, with new attractions opening working for them, but other factors working against. DCA has World of Color coming but Electrical Parade (which had a higher viewing capacity) is gone. Then DCA will have some major construction at the main entrance which might hinder entrance, but then the Little Mermaid attraction opens next year.

    So WoC might not really increase attendance, as it's not even able to have the same size capacity audience that the Electrical Parade, nor will it soak up attendance during the day. However, the Little Mermaid attraction may increase attendance and soak up some of the attendance and increase capacity. So DCA may not see an increase until next year.

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    Re: 2009 Theme Park Attendance Numbers

    Quote Originally Posted by Aladdin View Post
    No doubt that Universal Florida will be increasing this year, with Harry Potter.
    And Universal Hollywood may still struggle this year, until Kong opens, and then it should get another bigger bump when Transformers opens (next year??)

    DCA is still benefitting from being right across the way from DL, and definitely DLR's numbers got a bump from the free birthday promo and the upsells to an AP plan on the monthly payment plan. DCA also continues to benefit when DL "Sells Out"

    It's going to be interesting to see what happens with DCA's numbers later this year and next, with new attractions opening working for them, but other factors working against. DCA has World of Color coming but Electrical Parade (which had a higher viewing capacity) is gone. Then DCA will have some major construction at the main entrance which might hinder entrance, but then the Little Mermaid attraction opens next year.

    So WoC might not really increase attendance, as it's not even able to have the same size capacity audience that the Electrical Parade, nor will it soak up attendance during the day. However, the Little Mermaid attraction may increase attendance and soak up some of the attendance and increase capacity. So DCA may not see an increase until next year.
    Does the electrical parade really have more than a 9,000 seating capacity as woc is suggested to . It almost seems to that in dca it had less then disneyland did wit MSEP ... can anyone confirm??


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    Re: 2009 Theme Park Attendance Numbers

    Quote Originally Posted by sediment View Post
    Can someone back up the claim that "The first turnstile turned is the only turnstile counted"?
    It's not true and that theory makes no sense when you're calculating your attendance for all sorts of operational reports. Industry wide they count the first turnstile click of any guest entering the park on any given day. Reentry in the same day does not count, except when management is looking at capacity as of that moment, but many parks don't monitor this since its a non-issue.

    When it comes to annual attendance numbers if you visit both parks, in the same day, on the same ticket (park hopper), you're going to count once for each park. For basic attendance reporting does it really matter if they were a park hopper or which park they visited first? No, what matters is how many people passed through the gate that day. That's it.

    Some parks may include special ticketed events in their attendance and others may not. That practice varies. Special events are usually treated as separate since they have unique situations, special staffing needs and have special pricing.

    Now simply to give an example, if you're a food & beverage unit manager and you're writing the employee schedule for a specific day you need to have an estimate of how actual people (bodies) are going to be in the park that day. Your staffing budget is likely going to be in part based on that number. It doesn't really matter what type of ticket they have, which gate they walk through first or how many times they came and went. What matters is simply how many are there going to be to serve.

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    Re: 2009 Theme Park Attendance Numbers

    Quote Originally Posted by Imag1neer View Post
    World of Color really will be the nail in Universal Studios Hollywood's coffin. That park is struggling bigtime.
    World of Color is going to have almost no impact on Universal Studios Hollywood. A guest who's considering visiting Universal is probably not comparing it to a visit to California Adventure. The two parks are night and day difference in terms of the experience and attractions they offer.

    Also, in defense of Universal Studios Hollywood, let's clarify something. The park is not struggling at all. 4.3 million is a very respectable number and only nine other US parks out of several hundred were able to top Universal Studios Hollywood. Their attendance earned it the #10 position among domestic theme parks. That's a park that almost any operator would like to get their hands on.

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