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  1. #1

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    Disney to end discounting park tickets this fall and restore pre-recession prices

    Yesterday, Walt Disney Co’s CFO, Jay Rasulo announced that as of Fall 2010, the Walt Disney Company will no longer be offering discounted park tickets to help increase attendance at it’s theme parks and plans to restore pre-recession prices.

    In the statement during a conference call with stock analysts, Mr. Rasulo stated “We are determined and confident that we can take our pricing back to normalized levels.”

    The reason why Disney is so confident in the pricing is because in the 2nd fiscal quarter, the Walt Disney’s Company’s profits rose 55% , thanks to the successes of its movie studio and Tim Burton’s “Alice in Wonderland” which has thus far earned the company $962 million. This is also increased the company’s total revenue to $8.6 Billion, up 6%.

    Despite the promising outlook from the Disney Studios, and the upcoming summer blockbusters “Prince of Persia” and “Toy Story 3”, the theme parks are still continuing to have problems showing a profit. Profits from the parks and resorts fell 12% last quarter, bringing in $150 million as opposed to last years 2nd quarter total of $171 million. While the attendance has been lagging at the US parks, there is some good news though. Guest spending has been starting to rise. The parks are showing a increase of 5% of guest spending while the hotels are reporting a 8% increase.

    For more on this story, please go to Disney Earnings: Disney profits surge thanks to movie blockbuster, but parks still struggle | TheDailyDisney.com from OrlandoSentinel.com
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  2. #2

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    Re: Disney to end discounting park tickets this fall and restore pre-recession prices

    Nice, but not nice at the same time.


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  3. #3

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    Re: Disney to end discounting park tickets this fall and restore pre-recession prices

    We will see if this makes them lose more money than it saves them.

  4. #4

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    Re: Disney to end discounting park tickets this fall and restore pre-recession prices

    Here's an idea. Why don't they start offering up something NEW that doesn't have the word "parade" in it? Give people a reason to come and the little 12% profit drop will go away....
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  5. #5

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    Re: Disney to end discounting park tickets this fall and restore pre-recession prices

    A agree, better quality all around at the theme parks will increase guest spending... nicely made, unique merch; show and parades and other entertainment that people want to spend more time on, better pay/more benefits for CMs instead of administration because the CMs make the difference for the guest.

    Nickel-and-diming like that tomato charge for the burgers, or charging for the hat embroidery, is obvious and makes people less likely to buy because it's a little insulting. I think people would be happy to pay full price for tickets 365-days a year if they felt like they were getting all the quality they could out of the parks. Good offerings may even make for longer stays. But no one wants to buy a full price ticket and feel like they're getting conned when they start having to pay stupid little fees like on food.
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  6. #6

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    Re: Disney to end discounting park tickets this fall and restore pre-recession prices

    makes sense actually since at DLR new attractions will be coming online as well as the wonder being docked in LA brings lots of potential guests coming back to the parks.

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