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  1. #1

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    Disney expands kingdom with Playdom Inc.

    NEW YORK -- The Walt Disney Co. has struck a deal to acquire social gaming firm Playdom Inc. for $563.2 million, plus a potential added performance-dependent earn-out of up to $200 million, and further strengthen its burgeoning gaming business.

    Disney already is one of the investors in privately-held Playdom, which is the third-largest player in the red-hot social gaming space. It makes casual games that consumers play on such social networks as Facebook and MySpace.

    "We see strong growth potential in bringing together Playdom's talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel," said Disney president and CEO Robert Iger. "This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer."
    Disney to buy Playdom for at least $563.2 mil

  2. #2

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    Exclamation Re: Disney expands kingdom with Playdom Inc.

    Disney is slowly starting to become an Octopus...


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  3. #3

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    Re: Disney expands kingdom with Playdom Inc.

    I was going to question their choice of company, but looking at the list of games I've actually heard of at least a few of them, and gotten annoying invites from a couple. I also know someone that was "addicted" to Sorority Life. I wonder if they'd do something like Virtual Magic Kingdom on Facebook.
    "A paradise for children--and for grownups, too. I don't know when I've had so much fun."-Richard Nixon on Disneyland

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