Disney to buy Playdom for at least $563.2 milNEW YORK -- The Walt Disney Co. has struck a deal to acquire social gaming firm Playdom Inc. for $563.2 million, plus a potential added performance-dependent earn-out of up to $200 million, and further strengthen its burgeoning gaming business.
Disney already is one of the investors in privately-held Playdom, which is the third-largest player in the red-hot social gaming space. It makes casual games that consumers play on such social networks as Facebook and MySpace.
"We see strong growth potential in bringing together Playdom's talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel," said Disney president and CEO Robert Iger. "This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer."