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  1. #1

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    Ross: 'TS3' going for Best Picture Oscar

    "We’re going for the Best Picture win. We wanted to have the best movie and the reviews have clearly said that and it’s the number one box office hit of the year so I’m not sure why we would not go for it all," the Walt Disney Studios Chairman Rich Ross told me in a phone conversation this week. He’s talking about their worldwide billion dollar grosser Toy Story 3 which also sits atop Rotten Tomatoes chart of the best reviewed films of the year, at least those in wide release.

    To that end Disney/Pixar will launch an ambitious advertising campaign aimed squarely at Academy members this week that will blatantly try to associate past Best Picture winners with TS3 by having Toy Story characters enact some iconic images from Oscar winning films like West Side Story, On The Waterfront, Shakespeare In Love, Silence Of The Lambs, Titanic, The Lord Of The Rings: The Return Of The King and Forrest Gump (which will feature the Woody character voiced of course by 'Gump' star Tom Hanks -- get it?). There are potentially more than 20 different ads they will create, but some, like Lambs, which features a disembodied Mr. Potato Head, still are being cleared by various parties. The campaign which uses the phrase 'Not Since' will launch with The Godfather Part II in which Lotso, the mob boss-like bear emulates Al Pacino. Since that film (and Rings) were rare instances of sequels triumphing with Best Pic wins, the studio is not-so-subtly implying that the time has come for another sequel to win.

    Of course TS3 is a presumed front runner for Best Animated Feature but a Best Pic win is a longer shot. Disney has had the only two nominees ever, 1991’s Beauty And The Beast before the separate ani category was established in 2001 and last year with Pixar’s Up, the first time there were ten nominees instead of five since 1943. Neither won and Disney is the only major never to have won the Best Picture Oscar, period (although their soon-to-be ex specialty division Miramax did).

    "The theory is pretty simple for us," says Ross. "It's thrilling that there is a separate category for animation and that allows animated movies to be recognized but for some reason an animated film has never gotten Best Picture and I always wondered was there not an appetite? We decided this year we have the biggest and best reviewed film of the year. If not this year, and not this movie, when?" He also points out other genres and categories of films like fantasy (with Rings), horror (with Lambs) and sequels (with Godfather II) broke seemingly insurmountable barriers in terms of the perception that certain kinds of movies can’t win, so why not toons?

    "As far as 'Up' last year it’s not surprising but I think the strategy is you go for Best Picture and as a fallback you end up as Best Animated Feature. And I guess I always thought that was not confident. With this movie we wanted to come up with a campaign that kept our aspirations clear but at the same time used a tongue in cheek approach," he says. "It's all to recognize the quandary which is that no animated picture had won Best Picture, so we used only Best Picture images to reflect that. I feel very confident we have a movie everybody loves and I want to make sure with our support and our campaign that people don’t feel the consolation prize is the appropriate prize for a movie like Toy Story 3. I think people will look at the ads and feel it's very Pixar and very Disney. At the same time it’s very clear. Toy Story 3 is a Best Picture. Vote for it. Please.”
    OSCAR: Disney’s Rich Ross Says “We’re Going For The Best Picture Win” For ‘Toy Story 3′ – Deadline.com

  2. #2

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    Re: Ross: 'TS3' going for Best Picture Oscar

    Good for them. Considering it really was the best reviewed film of the year, I do think it has a good shot, and I think it deserves it too!
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  3. #3

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    Re: Ross: 'TS3' going for Best Picture Oscar

    I don't think soooo its a great movie but I still think even Toy Story 1 would have a better chance its hard for sequels to do we'll and its animated, I don't see Pixar winning best Picture for a long time.

  4. #4

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    Re: Ross: 'TS3' going for Best Picture Oscar

    I like the ideas Ross has for the TS3 Oscar campaign. (They need a mind like his thinking up the initial campaigns for WD Animated movies, too ~ like for Tangled)

    Pixar has an unprecedented history, when compared to all other Hollywood studios. No other studio has had such a consistant string of overwhelmingly positive reviewed movies and box offices hits, as Pixar has, and these animated movies do appeal to a wider range of people, than just kids under the age of 10. Pixar movies have shown great appeal across a wide range of ages. TS1 did receive special recognition by the academy, and TS3, in my opion is the best of the TS series.

    It certainly makes sense for the Acacdemy to consider TS3 for Best Picture, and not just abandon relegate animated movies to win only in a separate category.

    The Academy should get off it's high horse, as it so often mounts, with it's desire to promote its own political agenda, and reward a heart touching movie, with realistic characters, even if those are CGI animated characters portraying toys. After all, one of the world's most beloved ballets is based on a bunch of Toys that come to life. Why shouldn't the Academy be able to recognize a similar theme and excellent quality in the motion picture artform?

  5. #5

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    Re: Ross: 'TS3' going for Best Picture Oscar

    Quote Originally Posted by Aladdin View Post
    I like the ideas Ross has for the TS3 Oscar campaign. (They need a mind like his thinking up the initial campaigns for WD Animated movies, too ~ like for Tangled)
    It isn't mentioned that Ross created this original concept for the studio's awards campaign, but he has smartly embraced it, so kudos to the team. Thus far the ads for 'Tangled' have been of the more traditional For Your Consideration stream, if they get one of the three Animated Feature noms (which I believe the film deserves) it would be great to see their campaign be championed with that added punch too.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  6. #6

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    Re: Ross: 'TS3' going for Best Picture Oscar

    TS3 the best picture of 2010? Nice thought, but no. Social Network will win.

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    Re: Ross: 'TS3' going for Best Picture Oscar

    ^really? I have not seen that yet but would you really see them choosing a movie so tied to a website win best picture? It might get nominated but even fight club won nothing so we'll have to see if he can overcome his past.....I think this year will go to another film that is just for "smart" adults.

  8. #8

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    Re: Ross: 'TS3' going for Best Picture Oscar

    TS3 will be nominated for Best Animated film, but it's going to face some stiff competition from Despicable Me, How To Train Your Dragon, and The Owls of Gahoole. Social Network will win for picture, director, and screenplay, Inception for sound design and editing.

  9. #9

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    Re: Ross: 'TS3' going for Best Picture Oscar

    Quote Originally Posted by Sosai X View Post
    TS3 will be nominated for Best Animated film, but it's going to face some stiff competition from Despicable Me, How To Train Your Dragon, and The Owls of Gahoole. Social Network will win for picture, director, and screenplay, Inception for sound design and editing.
    Really? Prove it! I don't think a movie based on an unauthorized, almost fictionalized(No, completely), autobiographical on the creator & creation of Facebook.

    Anyways,

    As for TS3 being pushed for Best Picture nod, wasn't last year's "UP" nominated for Best Picture(but with no hard core advertising for it around Oscar time)?


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  10. #10

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    Re: Ross: 'TS3' going for Best Picture Oscar

    Quote Originally Posted by Timekeeper View Post
    Really? Prove it! I don't think a movie based on an unauthorized, almost fictionalized(No, completely), autobiographical on the creator & creation of Facebook.

    Anyways,

    As for TS3 being pushed for Best Picture nod, wasn't last year's "UP" nominated for Best Picture(but with no hard core advertising for it around Oscar time)?


    Timekeeper
    Having seen 130+ films theatrically so far this year, I can tell you that Social Network is by far the best written and directed film I've seen thus far. I've seen everything from the bottom of the heap, to the very top. There's been some outstanding films, and some absolute garbage. There's been some films, that while they appear nice on the outside, when you take a step back and examine them for what they are, they are truly rotten. And by that I mean such horribly constructed debacles as The Imaginarium of Dr. Parnassus and Tim Burton's Alice In Wonderland. Ouch. Even the memory of watching those two films is almost too much to bear!

    But, in the spirit of this thread, Toy Story 3 is an excellent film, yes, but in some ways Despicable Me is a better film. It's just sad the way that some people automatically assume that just because a film bears the Disney or Pixar label, it's a masterpiece immune from criticism.

  11. #11

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    Re: Ross: 'TS3' going for Best Picture Oscar

    i have not got the pics
    I am traveling now.

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