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  1. #1

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    Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    Oswald the Rabbit returns: Walt Disney’s lost bunny
    hops into 21st century

    Entertainment icon Walt Disney was born 109 years ago Sunday and one of his
    early creations is back on the scene is a surprising way:
    the unlikely 21st century revival of Oswald the Rabbit.

    Disney created Oswald with Ub Iwerks in 1927 and the first cartoon, “Proud Papa,” was really more a “sad dad.” The Universal leadership was not impressed with the production values and the character left them cold. The animation team went back to the drawing board (literally) and came back with a more polished product and a rabbit of true appeal in the cartoon “Trolley Troubles.” The work paid off too.

    Through 1928, Disney and his team made 26 black-and-white animated silent shorts. Oswald proved so popular that merchandise was made — there were Oswald chocolate-covered marshmallow candy, stencil sets and a pin-backed button.

    But Oswald hopped right out of Disney’s life in 1928. The cartoons were already viewed as costly, but Disney wanted more money to improve the product. Disney flew to New York to make his case but he was in for a rude surprise — Mintz had no interest in budget increases and, just the opposite, he wanted cutbacks. If Disney didn’t want to play along, well, Mintz made it clear that he controlled the rights to the bunny and Disney was expendable. Mintz had quietly signed most of Disney’s employees to new contracts to cut him out of the picture.
    No one would have been surprised if Oswald had never been seen again. But Robert Iger, who took over as chief executive of the Walt Disney Co. in 2005, made it one of his priorities to reconnect the company with its traditions in more ambitious and unexpected ways. That led in 2006 to Oswald becoming a true Disney character – the lucky rabbit was among the assets the company acquired from NBC Universal in a deal that let sportscaster Al Michaels leave ABC and ESPN and sign with NBC.

    Oswald the Rabbit returns: Walt Disney’s lost bunny hops into 21st century | Hero Complex – Los Angeles Times

  2. #2

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    Re: Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    that's great news
    I am traveling now.

  3. #3

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    Re: Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    Awesome!



    Quote Originally Posted by williamtheking View Post
    CaptainEO,ATIS: Have you ever heard that rumor that Elvis is alive, and well, and owns a bakery in Seattle? Yeah, that's total crap. Now if you where to tell me Michael Jackson was alive, and well, and owns a MiceChat account in Las Vegas, that I would believe!

  4. #4

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    Re: Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    I was excited to finally see Oswald make his first appearance in Disney Epic Mickey. The sidescrolling platform levels Mickey must use to travel between different areas are accessed by jumping into projector screens. The areas of the game are, more or less, based on Disneyland inspired locations while the projector screens take you into the worlds of old Mickey cartoons (like Steamboat Willie). Some of these levels are also based on old Oswald cartoons. As a bonus, the player can get rewarded at the Mean Street Cinema with a restored Oswald cartoon!


  5. #5

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    Re: Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    Possibly one the most fantastic, yet weird stories of a character's return.


    Timekeeper
    Now the Tower of Sauron has fallen
    Also, this picture and my Avatar was taken with a Nintendo DSi System and Nyko Magnification Lens & Case for DSi.

  6. #6

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    Re: Oswald the Rabbit returns: Walt Disney's lost bunny hops into the 21st century

    Quote Originally Posted by Timekeeper View Post
    Possibly one the most fantastic, yet weird stories of a character's return.


    Timekeeper
    It definitely is. The funny thing about Oswald's return is his return is not in the form of traditional animation, but as a key character in a video game. At least with the younger generations, Oswald is more relevant because he has appeared in a video game. Kids will at least be able to recognize Oswald if they saw a picture of him plus some of the platforming in between stages are based on a few of Oswald's cartoons. An actual Oswald cartoon is unlockable in the game, too.

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