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  1. #1

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    Everything 'Jake' with Disney Junior launch

    Disney Junior Gets Off to Good Start
    in Premiere Week

    Disney Channel's newly rebranded preschooler block posted big gains over Playhouse Disney's ratings from a year ago thanks in part to new series "Jake and the Never Land Pirates."

    The rebranding of preschooler-targeted programming block Playhouse Disney -- now called Disney Junior -- resulted in a big ratings boost for the channel.

    In its premiere week, Disney Junior gave Disney Channel its best ratings ever in its daypart among kids 2-5 (474,000 viewers, up 34% from a year ago) and boys 2-5 (262,000, up 48%) and its second-best weekly ratings among girls 2-5 (212,000, up 20%).

    Meanwhile, the new Peter Pan-inspired animated series Jake and the Never Land Pirates became the channel's No. 1 weekday preschool series launch ever among total viewers (2.2 million) and kids 2-5 (966,000) and the most-watched series debut ever in boys 2-5 (567,000) and women 18-49 (459,000).

    Disney Junior airs from 4 a.m.-2 p.m. Monday-Friday and from 4-9 a.m. Saturday and Sunday.

    Disney Junior Gets Off to Good Start in Premiere Week - Live Feed

  2. #2

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    Re: Everything 'Jake' with Disney Junior launch

    My 3-year old niece loves the new 'Neverland' show even though her big sister (age 11) believes Jake to be a retooled version of the 'Jake Long: American Dragon' character of a few years ago....
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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