'Rango' Wins Friday Box Office
With $9.8 Mil
Update: "Adjustment Bureau" earns $6.7 million, "Beastly" also gets off to solid start and "Take Me Home Tonight" tanks.
Paramount and Nickelodeon Movies' quirky toon Rango -- voiced by Johnny Depp -- topped the Friday box office with an estimated $9.8 million from 3,917 theaters, a somewhat softer-than-expected start for the critically acclaimed film.
Box office observers have readjusted their projections for the family friendly film, and now expect an opening weekend gross of $36 million to $38 million for Rango, versus $38 million to $40 million
But even at the lower number, Rango should score the best opening gross of 2011 for a non-holiday weekend. Animated films also can have strong legs.
Many of the country's top critics have embraced Gore Verbinski's Rango -- film has an 88% rating on Rottentomatoes.com -- but moviegoers gave the toon a C+ CinemaScore. Paramount insiders say the CinemaScore could reflect the fact that Rango is a notch more sophisticated than most toons, sparking debate among moviegoers.