A young girl pushes open the wardrobe door hoping it will lead to her beloved Narnia but instead is confronted by the sight of her mother sniffing freshly laundered clothes.
It looks like a spoof of the C S Lewis classic but is in fact just one of a number of commercials hoping to cash in on the anticipated success of Walt Disney's new adaptation of The Chronicles of Narnia
: The Lion, The Witch and the Wardrobe.
The advertisement is for Lenor fabric softener but more than 80 other products and big name brands are hoping to reap the benefits of Narnia's magic.
In a move that has infuriated some Christian groups and Lewis purists, the film's producers have signed lucrative contracts with businesses such as Unilever, Procter & Gamble, Virgin Atlantic, and McDonald's, in what is believed to be one of the biggest merchandising deals in Hollywood history.
Ten of the companies that have signed multi-million-pound deals with Disney will feature images from the film in television advertising campaigns for their products.
McDonald's will launch Narnia happy meals while Nestlé and Britvic will emblazen images from the film across products such as Cheerios, Shreddies and Robinsons Barley Water.
The film has also spawned spin-off toys, computer games and clothing that are set to be best-sellers this Christmas.
The film itself has no less than three different soundtrack albums and HarperCollins the publishing firm, has produced 14 new Narnia books including a behind-the-scenes look at the making of the film that will go on sale alongside the books.
The volume of merchandising has been condemned by some fans of the original Narnia stories who regard them as powerful Christian allegories which are a world away from commercial dealings.