Disneyland Resort Press Release
Five-Year Agreement With Disney Includes Opportunity for Yamaha Retailers to Benefit From Relationship
ANAHEIM, Calif., Nov. 29 -- Yamaha Corporation of America, the world's largest manufacturer of musical instruments, has announced a new phase in its long-standing relationship with The Walt Disney Company that makes it the official supplier of musical instruments to the Disneyland Resort.(R)
Under the terms of the renewable five-year agreement, Yamaha will provide a full complement of musical instruments for use in entertainment productions and rehearsal halls at the Disneyland Resort. Prior to this formal relationship, Yamaha and Disney had collaborated on a number of individual projects over the last 15 years.
The "Happiest Place on Earth" is marking its 50th anniversary with the 18-month-long "Happiest Homecoming On Earth" in 2005 and 2006.
"It is a pleasure to officially make Yamaha part of the Disneyland Resort family," said Matt Ouimet, president of the Disneyland Resort. "Anyone who has visited a Disney theme park knows that music is a key part of the experience. That is why we are excited about working with Yamaha -- a company with a global reputation for quality, artistry and a commitment to the development of young people."
Yamaha's relationship with Disney offers opportunities for its authorized retailers around the country. In addition to the excitement and prestige of associating with the well-known family entertainment icon, retailers will have the opportunity to offer instruments for sale that have been played at the Resort. Instruments will be cycled out of the parks for retail distribution up to two times per year.
The Walt Disney Company is considered to be one of the largest employers of professional musicians in the world and Yamaha instruments will appear at numerous locations throughout the Disneyland Resort. The equipment placed in the first year will include percussion products, pianos -- including a CFIII nine-foot concert grand for the Grand Ballroom of the Disneyland Hotel, digital pianos, synthesizers and amplifiers. Additional equipment placements will be made each year throughout the next five years.
In addition to product placement, Yamaha will sponsor the internationally acclaimed "Disney's Magic Music Days" at the Disneyland Resort, which welcomes more than 100,000 high school students a year to visit and perform at the parks. Yamaha's logo will be displayed in the rehearsal halls and Disney's Magic Music Days back stage areas. Yamaha will also have a sampling of its technologically-advanced products placed in the "Innoventions" attraction in Tomorrowland.
"Disney is the world's premier entertainment brand, and Disneyland is the historical birthplace and focal point of that magic," says Yamaha senior vice president Terry Lewis. "Our new partnership holds a wealth of strategic benefits for us, our retailers and for Disneyland, all in a framework that reinforces the values of music and family that our two organizations share."
Yahama Corporation of America manufactures a complete line of musical instruments, professional audio products, customer-driven support products and computer-based products targeted to both the amateur and professional markets.
About Disneyland Resort:
Located on approximately 500 acres in Anaheim, California, the Disneyland Resort includes the Disneyland and Disney's California Adventure theme parks, three hotels with a total of 2,238 rooms and the 310,000 square foot Downtown Disney retail, restaurant and entertainment district. With 20,000 employees, the Disneyland Resort is Orange County's largest employer. In January 2004, the Resort welcomed its 500 millionth Guest since opening on July 17, 1955.
On May 5, 2005, Disney theme parks around the world began an 18-month celebration in honor of the 50th anniversary of Disneyland. This global event is the largest in Disney theme park history. For more information, please visit http://www.disneyland.com.