Disney remaking website for
direct delivery of content
CEO Robert Iger aims to redefine Disney.com as an 'uber-network' for the company's entertainment products,
be they films, TV shows or games.
full article at: Walt Disney Co. is rebuilding its outdated Disney.com website to make movies, television shows and games directly available to consumers.
Disney President and Chief Executive Robert A. Iger said the company's portal would be redefined as an "uber-network" for all things Disney, where entertainment would be offered by way of subscription or pay-per-view or would be supported with advertising. The relaunch is expected within a year, he said.
"We have a unique opportunity as Disney because it really is the only true global entertainment brand," Iger said Thursday at the All Things Digital conference in Rancho Palos Verdes. "People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers."
The Disney.com website has undergone multiple iterations, beginning with a failed attempt in the late 1990s to become one of the central destinations on the Web — vying with the likes of Yahoo Inc. and Microsoft Corp.Disney would later eliminate 800 jobs and write off $800 million of its investment in the family-friendly Go.com venture.
Since those days, the Disney.com site has sought to balance dual goals, as a promotional site for all of Disney's film, television and music offerings, and as an entertainment destination that would attract advertising revenue.
Iger signaled a new direction for the Disney.com portal last fall, when he shook up the executive ranks of the company's Digital Interactive Media Group and installed former Yahoo executive Jimmy Pitaro as co-president in charge of the company's Web properties and mobile business.
"It's important to note here that we're not just redesigning," Pitaro said in his first public remarks, at an investor conference in February in Anaheim. "We're rethinking the entire experience — from content to product, to monetization, to business models."
Walt Disney Co. remaking Disney.com - latimes.com