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  1. #1

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    Marvel Studios Drops 3 of its Marketing Executives

    Move comes as Disney, the studio's new owner, prepares for the 2012 release of "The Avengers."

    Marvel Studios has dropped three of its marketing executives in what insiders are characterizing as a restructuring by the Walt Disney Co., the studioís new owner.

    While Marvelís two 2011 releases, Thor and Captain America: The First Avengers were distributed by Paramount, Disney is taking over the marketing and distribution of future Marvel titles, beginning with The Avengers, which is set for release May 4.

    The pink-slipped executives are Dana Precious, executive vice president for worldwide marketing, marketing vp Jeffrey Stewart and marketing manager Jodi Miller.

    Disney referred calls on the matter to Marvel, whose representatives decline to comment.
    Marvel Studios Drops Three of its Marketing Executives - The Hollywood Reporter

  2. #2

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    Re: Marvel Studios Drops 3 of its Marketing Executives

    Oy. I don't think Disney knows how to market Marvel. They've dropped the ball on animation studio efforts so many times.

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