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  1. #1

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    Disney's CFO: Animation 'a key priority'

    Dec. 08, 2005

    Staggs: Ani 'key priority' for Dis

    NEW YORK -- The leadership of the Walt Disney Co. is focused on ensuring that its studio is a "vibrant creative engine" and believes a la carte cable pricing would reduce consumer choice, chief financial officer Tom Staggs said Wednesday. Speaking at the Credit Suisse First Boston Global Media Week conference, he also touted the ABC network's growth outlook and Disney's opportunities for bringing its content to new technological platforms. At the studio, animation is "a key priority" for CEO Robert Iger and his team, and they are prepared to spend money on it, Staggs told investors. With Pixar Animation Studios and others having been so successful in this space, some industry observers have at times doubted Disney's full commitment to it. (Georg Szalai The Hollywood Reporter)
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  2. #2

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    Re: Disney's CFO: Animation 'a key priority'

    A la carte pricing would hurt content providers who don't provide content that anyone wants to watch.
    It would reduce consumer choice, because that's what consumers want in this case: to NOT pay for what we DON'T watch.

    Mr Skaggs, here's a little tip, a secret to the animation and all film and entertainment. Come closer, closer. closer.


















    IT'S THE STORY!!!!!
    "Here You Leave the World of California Today and Enter the World of, um, er, California Today."

  3. #3

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    Re: Disney's CFO: Animation 'a key priority'

    Actually, let's show you the equasion for success...

    Great Story + Great Marketing Plan = 900 Million dollars!

    Any questions, no, end of story, moving on....
    Check out my other blog:

  4. #4

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    Re: Disney's CFO: Animation 'a key priority'

    Quote Originally Posted by cellarhound
    Actually, let's show you the equasion for success...

    Great Story + Great Marketing Plan = 900 Million dollars!

    Any questions, no, end of story, moving on....
    To some extent that is true. But Polar Express had both of those and failed in the box office because one of the reasons is that the animation looked freakishly real. So the animation does have something to contribute to an animated films success. But as of right now, it is gaining popularity through talk and will probably be a classic in years to come.

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    Re: Disney's CFO: Animation 'a key priority'

    ^
    The Polar Express (2004)
    Total US Gross: $165,254,009
    (As of Dec. 8th, 2005)
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  6. #6

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    Re: Disney's CFO: Animation 'a key priority'

    Quote Originally Posted by ALIASd
    ^
    The Polar Express (2004)
    Total US Gross: $165,254,009
    (As of Dec. 8th, 2005)
    Oh I just heard it was a flop. Anyway, I still want to see it. Anyone know when in-demand will have it on PPV this month?

  7. #7

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    Re: Disney's CFO: Animation 'a key priority'

    Quote Originally Posted by cellarhound
    Actually, let's show you the equasion for success...

    Great Story + Great Marketing Plan = 900 Million dollars!

    Any questions, no, end of story, moving on....
    Shrek is of course the rare exception to this formula. It doesn't have a great story, it's just nobody notices behind all the pop-coulture payouts. It's the same as 'Hot Shots!'. You spend so much time on the floor laughthing to realise there isn't a story.

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