Masterfoods Sees Booty For M&M's In Pirates 2
by-Mike Beirne </B>
- Masterfoods USA is betting a Pirates of the Caribbean tie-in and white chocolate will fend off a slew of new SKUs coming from Hershey.
- The white chocolate M&M's, which will be dubbed "Pirate Pearls" and sport unique candy shell color blends, are planned to hit retail by June.
- The candy maker introduced bigger M&M's pieces during its 2003 Shrek 2 promotion, and the in-and-out Shrek Size begot Mega M&M's, which features dark chocolate among its outsized flavors.