http://biz.yahoo.com/prnews/060124/datu042.html?.v=39

"The mission of every Six Flags employee has to be the guest experience, first and foremost, and SASI is helping us develop the tools and methods to carry out that agenda," said Mark Shapiro, Six Flags President and CEO. "Our brand must represent more than just the best rides in the country -- outstanding service is paramount for the 35 million guests who visit our parks