Steve Jobs owns your living room

Investors think there is a battle raging for control of the digital home. They're wrong -- Apple has already won.


By Fred Vogelstein, FORTUNE senior writer

January 27, 2006: 11:12 AM EST



NEW YORK (FORTUNE) - On Wednesday night, Gene Munster was thinking about going to the movies; but he did something else instead. He spent $1.99 to watch a campy 1960s TV show on his laptop. The first season of the Munsters -- a comedy about a family of monsters and their struggles to lead an all-American life -- was available for download on iTunes. Munster, for obvious reasons, couldn't resist.

The experience reaffirmed something for Piper Jaffray's Apple Computer analyst as he pondered the impact of Disney's plans to buy Pixar (Research) -- Apple CEO Steve Jobs' other company: Most investors think there is a battle raging for control of the digital home, pitting the cable companies, the phone companies, Google, Apple, Yahoo (Research), Microsoft (Research) and the entire consumer electronics industry against one another in a fight to the death. They're wrong. In Munster's view, Apple has already won
Full story at http://money.cnn.com/2006/01/27/tech...tune/index.htm