"The goal here, above all else, is to make great animated films… the rest kind of takes care of itself." ---Robert Iger
Media juggernaut and historic founder of the domestic animation industry, The Walt Disney Co. has been newsworthy over the past two years mostly for reasons the animation community would consider unfortunate. The continual closing of feature animation production studios internationally, the then souring relationships within the company's Board of Directors, the unpopular investment solely into CG films, a small number of bitter lawsuits and the forcing out of CEO Michael Eisner--all have been reasons for many to question the managerial integrity and creative fortitude of Disney's role in the animation industry. Nevertheless, with the increase in the company's reliance upon computer animation came the advent of Pixar film after Pixar film, with an increased emphasis on franchise merchandising came the debate of HD-DVD v. Blu-Ray (of which Blu Ray looks to be the victor), and with Eisner's resignation came the ascension of one Bob Iger--Disney's previous President and Chief Operating Officer. And as such, the birth of what many have hoped to be a newly directed Disney lay promptly in the hands of Eisner's successor. In a move to increase the number of quality feature animation productions on the market, Iger pulled off what a few years ago, many felt was unthinkable: The Walt Disney Co. acquired Pixar Animation Studios.