Steelers, Iger's Disney Winners In Super Bowl XL
Forbes 2/6/06

Steelers, Iger's Disney Winners In Super Bowl XL

Chanting crowds. Overturned cars. Arson. International protests over a certain sacrilegious Danish newspaper cartoon? Nope: merely fans celebrating the Pittsburgh Steelers' 21-10 victory over the Seattle Seahawks in Super Bowl XL in Detroit.

Pittsburgh wide receiver Hines Ward was named league MVP, as the Steelers nailed a fifth Super Bowl ring. It's the foundry town's first Bowl win since 1980--tying them with the San Francisco 49ers and Dallas Cowboys for most championships in NFL history.

Besides the Steelers, there were other champs--playing off the field. We refer firstly to Robert Iger, chief executive of The Walt Disney Co. The CEO has already done what predecessor Michael Eisner couldn't: come to terms with Steve Jobs and acquire the latter's Pixar. Iger's Disney also owns the ABC TV network that aired the NFL's big game. Which leads us to the second tier of winners and losers: The vaunted advertisers.
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