Steelers, Iger's Disney Winners In Super Bowl XL
Chanting crowds. Overturned cars. Arson. International protests over a certain sacrilegious Danish newspaper cartoon? Nope: merely fans celebrating the Pittsburgh Steelers
' 21-10 victory over the Seattle Seahawks
in Super Bowl XL
Pittsburgh wide receiver Hines Ward was named league MVP, as the Steelers nailed a fifth Super Bowl ring. It's the foundry town's first Bowl win since 1980--tying them with the San Francisco 49ers
and Dallas Cowboys
for most championships in NFL history.
Besides the Steelers, there were other champs--playing off the field. We refer firstly to Robert Iger
, chief executive of The Walt Disney Co.
The CEO has already done what predecessor Michael Eisner couldn't: come to terms with Steve Jobs
and acquire the latter's Pixar
. Iger's Disney also owns the ABC TV network that aired the NFL's big game. Which leads us to the second tier of winners and losers: The vaunted advertisers.