I'm a senior at the University of Ottawa in canada and for the marketing strategy class I am taking this semester, I am involved in a group assignment analyzing Disney's California Adventure theme park. We are looking at, from a strategic marketing perspective, what went wrong that caused the park to have so much difficulty at first and what Disney (or the park itself) is currently doing to get the park to become successful now.
In particular I was wondering if any of you could shed some light on the strategic product marketing decisions made for California Adventure that resulted in so much difficulty for the park.
I have already taken a look through wikipedia but I am hoping that a Disney business analyst will read my post here and offer some professional insight for me.
Thanks a million for your help, much appreciated!!