The Biz: P&G, Brach's Go To The Dogs For Lady And The Tramp DVD

If you made a list of the most iconic Disney images, the one of Lady and the Tramp eating spaghetti would place in the top five, so it was a no-brainer to get a pasta company to support the film's DVD release.

Francesco Rinaldi is one of several tie-in partners for the March release, which is one of two Platinum Title DVDs that Disney's Buena Vista Home Entertainment will release this year with great fanfare (The Little Mermaid, set for release in October, is the other one.) Disney gives the Platinum Title designation to some of its classic flicks (like Lady and the Tramp, which was released in 1955) that hadn't been converted to DVD yet.
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