Article from the Post Gazette, February 9, 2006
The brain says Disney Super Bowl ads the best

The brain says Disney Super Bowl ads the best
By Mark Roth

The ventromedial prefrontal cortex has spoken: The top Super Bowl ad this year was the Disney World spot featuring several Steelers and Seahawks players practicing the famous line: "I'm going to Disney World."

This may come as a surprise to people who follow the annual pilgrimage to the heights of the advertising stratosphere, where a 30-second spot cost an average of $2.4 million this year.
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