Feb. 13, 2006

Big pics play well at Toy Fair

NEW YORK -- Toy Fair opened amid a fierce New York snowstorm Sunday, with "Superman Returns," "Pirates of the Caribbean: Dead Man's Chest" and "Cars" the biggest hits in licensed toys and technology and role-play toys the hottest industry categories overall. Despite the two feet of snow that covered New York City, toy industry officials said attendance was strong and it was business as usual on the official opening day of Toy Fair Sunday. But attendance did appear to be somewhat lower than last year's opening day. Warner Bros. Pictures' "Superman Returns," opening in theaters June 30, created enormous excitement among toy retailers with its own share of electronic role-play toys like a flying radio remote-controlled Superman that can soar up to 300 feet in the air for two minutes of non-stop flying. "It's the first time ever kids can make Superman fly," said Geoff Walker, vp of entertainment marketing for master toy licensee Mattel. (Gail Schiller)
http://www.hollywoodreporter.com/thr..._id=1001995706