Selling Out Is Now In
February 06, 2006
By Christine Champagne
http://www.adweek.com/aw/magazine/ar..._id=1000652495Jolie no longer eschews commercial work.
As those of you who have unsuccessfully courted A-list celebrities for your U.S. campaigns know, despite being offered beaucoup bucks, incredibly short working hours and ridiculously lavish perks, many of these famous folk have said no way for fear of tarnishing their images.
Yet many big stars—Brad Pitt, Jodie Foster, Ben Affleck, Leonardo DiCaprio, Jennifer Aniston and John Travolta, to name a few—haven't been shy about slinking off to Japan, as well as Europe, to appear in TV and print ads and raking in hoards of cash. Just a few years ago, a Hollywood star could command as much as $3 million by spending just a few hours shooting a Japanese commercial.