Disney Builds a Better Mousetrap

By Ronald Grover
Business Week Online

Full Story at : http://www.businessweek.com/bwdaily/...e=Ron%20Grover

Walt Disney CEO Robert Iger eschews traditional business practices to embrace a digital strategy. Will it be enough to bring back the magic?

For much of the last decade, it has been awfully easy to dismiss Walt Disney (DIS ) as a media giant full of world-class assets that performed at less than their zippity-do-dah best. Under former Chief Executive Michael Eisner, tons of money was poured into half-filled theme parks, ABC's fortunes rose and fell quicker than you can say Who Wants to be a Millionaire?, and a once-proud animation studio was eclipsed by a gang of computer jockeys from Silicon Valley.