Walt Disney Parks and Resorts Online Press Release

Walt Disney Parks and Resorts Online Announces Millionth Character Milestone and Expansions to Online Theme Park


NORTH HOLLYWOOD, Calif., Feb. 27 -- Barely more than seven months after its official launch, Virtual Magic Kingdom, a free multiplayer gaming community inspired by Disney's famous theme parks, has acquired the one-millionth character in its virtual community, Walt Disney Parks and Resorts Online announced.

Quickly establishing itself as one of the coolest destinations online for gaming fans, the virtual theme park at vmk.com has grown to include several new lands, fun new games and more than 1.3 million personalized rooms created by its players.

"We're thrilled that so many players have embraced the fun of VMK," said Paul Yanover, senior vice president and general manager of Walt Disney Parks and Resorts Online. "To reach this milestone so quickly after the community debuted is extremely satisfying to everyone on the VMK team. Just like in the real parks, we strive to constantly improve and expand our online park to exceed players' expectations."

Where Are We ... Frontierland Newly Added!


In December, VMK opened Frontierland, a Wild-West neighborhood with new areas to explore and brand-new games. Players can create their own log flume ride or hunt ghosts in a new Haunted Mansion multiplayer game.

By Land or Sea ... Adventureland, Main Street and Fantasyland!


Players can enjoy tons of fun activities as they explore a virtual community inspired by Disney's famous theme parks and attractions. Adventureland offers players the chance to steer through treacherous rivers aboard the Jungle Cruise Photo Safari or battle other players in high-seas competition inspired by the Pirates of the Caribbean attraction and movies. On VMK's Main Street, players can create funky music mixes and share them with other players. Fantasyland lets players compete against 100 other characters in an amazing fireworks display game. Throughout each land, shops offer creative items players can purchase to decorate their personal space - or trade with other characters. More than 1,000 virtual items currently are available for sale and trade within the VMK community.

In a future phase set to launch later this year, Tomorrowland will add an exciting, outer-space dimension to the virtual theme park. Guests can catch a sneak preview of Tomorrowland with three new arcade-style games available now in the Tomorrowland section of VMK: Airlock Escape, Hyperspace Mountain and Blast in Space.

From the Virtual World to the Real World


The fun continues on as it transcends its online community. Gamers can visit VMK Central in the Magic Kingdom at Walt Disney World and Disneyland park at Disneyland Resort and participate in exciting real-world Quests. And, best of all, guests who successfully complete a VMK Quest in the real world will earn secret codes for game credits and other cool virtual rewards to enhance game play.

Always Something New


Part of the reason VMK is such a fun, high-energy destination is because there's always something new to do. A glance at the VMK Web site at VMK.com gives players a calendar of special online events designed to challenge and entertain while offering the chance to win rare virtual items. These new social activities and community-driven events enhance the dynamic nature of the game, complementing the permanent features players can enjoy throughout VMK. In February, VMK added a cool new game where guests can build their own Expedition Everest ride in celebration of the Spring opening of Expedition Everest in Disney's Animal Kingdom.

Beyond VMK


Other new Walt Disney Parks and Resorts Online destinations allow players an opportunity to take advantage of great VMK tie-ins. At VMK, guests can link to disneyeverest.com, an all-new web site for the thrilling new Expedition Everest attraction at Florida's Walt Disney World Resort where players can learn about the ride and win free stuff for VMK. A downloadable game called Yeti Vision lets players become the feared Yeti from the new attraction at Disney's Animal Kingdom. Protect the sacred realm from intruders and earn Yeti Vision Rewards to redeem in VMK by destroying train tracks, causing avalanches and solving ancient mysteries. After each episode, guests can earn different virtual prizes such as Everest pins, Everest ice furniture or an Everest guest room.

Creating the "New" You


When players enter VMK they can really express themselves. Each character is completely in charge of the universe he or she creates, right down to their "look." Blue spiky hair is "in" and your wardrobe is your own, with dozens of colorful clothing pieces to buy or trade. Plus, Virtual Magic Kingdom lets players create personalized guest rooms and decorate them any way they want to reflect their own style.

Experience the magic firsthand at vmk.com. The fun is just a 'mouse' click away!