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  1. #1

    • Darkbeer
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    Knott's Cuts Adult Ticket Price - Los Angeles Times, 3/1/06

    http://www.latimes.com/business/la-f...lines-business


    Knott's Berry Farm, which has struggled to boost attendance in recent years, is counting on lower ticket prices and cheaper cotton candy to attract more customers.

    Starting today, the Buena Park venue will cut adult admission 11%, from $45 a ticket to $39.95, the company said Tuesday. The price of cotton candy will be reduced to 25 cents from $2.75.


    James Zoltak, editor of Amusement Business, said Knott's price cuts could help put a trip to the amusement park back within reach of the lower- and middle-class visitors theme parks originally targeted.

    "Parks were never viewed as a rich man's cup of tea, but they're getting to be now," Zoltak said, referring to the high cost of admission, food and souvenirs at theme parks.

    "This has the potential to be very well received, especially if they get some marketing mileage out of it."
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  2. #2

    • Darkbeer
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    Re: Knott's Cuts Adult Ticket Price - Los Angeles Times, 3/1/06

    Knott's Berry Farm Press Release

    Knott's Berry Farm Stakes Their Claim as the Low Price Leader

    BUENA PARK, Calif.--Feb. 28, 2006--Bucking current industry trends, Knott's Berry Farm, part of the Cedar Fair family of amusement parks, announced today that they would be rolling back their adult admission price to $39.95 from its current price of $45. This new adult pricing mirrors the rollback that Knott's introduced in 2002 with a cut in children's pricing, and again in 2005 when senior pricing was dropped to $14.95.

    "Cedar Fair's CEO is sensitive to the fact that entertainment properties across the country are raising their prices, making a day at a theme park out of reach for the average consumer," said Cedar Fair's COO, Jack Falfas. "In response to his concerns, Knott's Berry Farm has decided to lower their adult admission rate and put a hold on any price increases on our food and beverage items."

    In conjunction with the roll back in pricing, Knott's Berry Farm will also be spinning the savings on one of the Park's most popular items, cotton candy. Cotton candy itself dates back to the Mid-18th century in Europe, but gained fame in the United States at the 1904 Louisiana Exposition in St. Louis, and has been an American amusement park favorite ever since. Starting March 1 this delectable concoction of spun sugar will cost Knott's Berry Farm guests only 25 cents.

    In another return to the past, Knott's Berry Farm is proud to announce the addition of the world's largest Johnny Rockets(R) to their Boardwalk area. Known for its all-American diner look and feel, Johnny Rockets(R) has been pleasing customers since 1986 with delicious food, swinging servers and great jukebox music reminiscent of the 1950s.

    "We are thrilled to welcome Johnny Rockets to Knott's Berry Farm," said Knott's Berry Farm Vice President and General Manager Gregg Picon. "Johnny Rockets is a perfect fit to our Boardwalk area and adds yet another excellent dining option to our guests," said Picon.

    Knott's Berry Farm is America's first theme park, and what was once 185 acres of farmland now contains over 165 rides, shows and attractions. Whether you are interested in world-class thrill rides, taking the little ones to Camp Snoopy, or experiencing Knott's seasonal shows and shopping experiences, Knott's Berry Farm is still the real deal when it comes to family fun. For additional admission discounts and special offers, visit knotts.com.

    Knott's Berry Farm is a member of the Cedar Fair L.P. family of amusement parks and water parks nationwide. The publicly traded partnership is traded on the New York Stock Exchange (NYSE) under the symbol "FUN." In addition to Knott's Berry Farm, Cedar Fair owns and operates six other amusement parks, five water parks and one indoor water park resort.
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