Momentum for High School Musical continues to build worldwide.
Full Story: Original Movie Generating Multiplatform Traffic for DisneyBURBANK, March 10: The popularity of the Disney Channel original movie High School Musical has prompted Disney to move it across multiple platforms worldwide, including broadband, mobile, VOD, and wide international distribution.
Tonight the film will be included in a special dance-along event telecast on Disney Channel in the U.S. Starting March 13 it will be available on Apple’s iTunes online store, becoming iTunes’ first made-for-TV musical. And in June it will premiere on Disney Channels in Australia, France, Spain, the U.K., Japan and India, among others.
"We are dedicated to creating programming that reflects kids' real lives and Disney's core values, including optimism, self-expression and creative storytelling,” said Rich Ross, president, Disney Channel Worldwide, “and are firmly committed to providing innovative, original content that lays the groundwork for new opportunities like the many High School Musical has produced for other divisions across the company."