Walt Disney Pictures and Walden Media presents C.S. Lewis' The Chronicles of Narnia: The Lion, The Witch and the Wardrobe
on DVD April 4, with CBA distribution through EMI CMG.
"It is an honor to be a part of delivering Disney's The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe to CBA," said Greg Bays, Senior Vice President of Sales and Marketing for EMI CMG Distribution. "The release of the Narnia DVD is gearing up to be 'the' traffic-driving force of the first half—if not of the entire year for CBA retailers. Our retail partners have shown great support for all things Narnia throughout the last six to nine months, and have delivered very strong sales results since marketing began for the film, the books, the CDs, and related Narnia merchandise. Since announcing this DVD release, we have seen CBA retailers create aggressive plans focused on offering their customers a unique Narnia buying experience. The DVD is allowing the opportunity to provide family entertainment in keeping with their values and mission as CBA store owners. These accounts have delivered an exceptional level of marketing support."