Content Shifted from Network to Create iPod and MP3 Downloads
By Karen J. Bannan
Full Story: Disney Readies Children's Ad-Supported PodcastsNEW YORK (AdAge.com) -- Radio Disney’s first 10 years have taken it from broadcast to content on satellite radio, cable TV and video-on-demand. Now coming this June: ad-supported podcasts.
In its push to reach 6-to-14-year-olds when they’re not listening to the radio, Radio Disney offers content downloadable to MP3 players. The “Radio Disney Now!” podcasts started with content time-shifted from the network, but now feature material created specifically for podcasting.