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    'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    March 22, 2006

    Good b.o. holds are encouraging signs
    The Hollywood Reporter
    By Martin A. Grove

    Healthy holds: Although more attention is typically paid to how well films open, another key measure of boxoffice health is how well they hold in their second weekends.

    Last weekend, for instance, saw not only a solid $25.6 million launch for Warner Bros.' "V for Vendetta," but also was marked by terrific holds for Paramount's "Failure to Launch" and Disney's "Shaggy Dog." While ticket sales fell 8% versus this time last year, it's encouraging that "Launch" slid only 36% and "Shaggy" dropped just 18%. Both films are showing the kind of staying power that makes for a healthy marketplace.

    "Launch," a romantic comedy starring Matthew McConaughey and Sarah Jessica Parker, placed second with $15.6 million and has grossed over $49 million. "Shaggy," a family comedy starring Tim Allen and Kristin Davis, finished third with $13.4 million and has grossed over $36 million.

    Talking Sunday morning to a very pleased Buena Vista Pictures Distribution president Chuck Viane we focused on how well "Shaggy" held and how that good playability should work to its advantage. "Lately these things are much more spread out and you just have to have more patience than we're used to in this business," Viane pointed out. Although "Shaggy" arrived the previous weekend to a solid $16.3 million, it was second to "Launch's" $24.4 million opening. But the fact that "Shaggy" enjoyed so strong a second weekend is the key to its future. Now with the film solidly in place and with school spring vacations rolling across the country in the coming weeks, "Shaggy's" bound to benefit from having many more youngsters available to see it at mid-week showings.
    http://www.hollywoodreporter.com/thr..._id=1002200419

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    Re: 'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    Thanks for info you are on top of the game


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    Re: 'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    For some reason, this film did not appeal to me. However, several youngsters I know have seen it or want to see it. With Spring break just getting started, it can only help the box office. Should be good for Disney and the theater owners.
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    Re: 'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    The film tested extremely well during sneak previews a feww weeks ago. The screenings I attended were completely sold out. However, opening weekend, it did not fare so well. I was surprised by this since this film has obviously been anticipated and the marketing was very well received. I guess the audience that didn't show up opening weekend is slowly finding its way into the theaters. The reviews for the film have been mixed, but all the audience comments I heard were positive.

    This weekend Hollywood pictures has "Stay Alive", Disney's first slasher flick in a while. I'm interested to see how it does. I think it will be a good predictor of Disney's box office power over the next few months.
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    Re: 'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    Didn't know about a "slasher film" by Disney.....we'll skip that one!
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    Re: 'Shaggy' encouraging Box Office - The Hollywood Reporter 3/22/06

    I won't see it either, but its a hugely popular genre. "Dark Water" was a little too obtuse for horror audiences, but out and out gore is a big money maker right now. I don't get it, but they always have huge opening weekends.
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