: Although more attention is typically paid to how well films open, another key measure of boxoffice health is how well they hold in their second weekends.
Last weekend, for instance, saw not only a solid $25.6 million launch for Warner Bros.' "V for Vendetta," but also was marked by terrific holds for Paramount's "Failure to Launch" and Disney's "Shaggy Dog
." While ticket sales fell 8% versus this time last year, it's encouraging that "Launch" slid only 36% and "Shaggy
" dropped just 18%. Both films are showing the kind of staying power that makes for a healthy marketplace.
"Launch," a romantic comedy starring Matthew McConaughey and Sarah Jessica Parker, placed second with $15.6 million and has grossed over $49 million. "Shaggy
," a family comedy starring Tim Allen and Kristin Davis, finished third with $13.4 million and has grossed over $36 million.
Talking Sunday morning to a very pleased Buena Vista Pictures Distribution president Chuck Viane we focused on how well "Shaggy
" held and how that good playability should work to its advantage. "Lately these things are much more spread out and you just have to have more patience than we're used to in this business," Viane pointed out. Although "Shaggy
" arrived the previous weekend to a solid $16.3 million, it was second to "Launch's" $24.4 million opening. But the fact that "Shaggy" enjoyed so strong a second weekend is the key to its future. Now with the film solidly in place and with school spring vacations rolling across the country in the coming weeks, "Shaggy's
" bound to benefit from having many more youngsters available to see it at mid-week showings.