Dualstar Partners With Leisure Publishing to Launch Quarterly Sprouse Bros. Code Magazine

Calendars, Posters & Other Goods to Be Rolled Out in 2006 for Sprouse Bros. Brand

LOS ANGELES, March 22 /PRNewswire/ -- Having forged an exclusive relationship in September 2005 with 13-year-old actors Dylan and Cole Sprouse (The Suite Life of Zack & Cody), Dualstar Entertainment Group today announced an exclusive agreement with Leisure Publishing, L.L.C., to create and distribute a quarterly lifestyle magazine for Generation Z 'tweens and teens. Concurrently, Dualstar has also forged other deals for the first consumer merchandise to be produced for the Sprouse Bros. brand including calendars and posters, with retailer partnerships now being finalized. And more product announcements are imminent!

The magazine, titled Sprouse Bros. Code, will draw from the marketing muscle of Dualstar and Leisure Publishing as well as the savvy expertise of the Popstar! editorial team and will target male readers ages 8-14 with an "exclusive inside guide" on what Dylan and Cole identify to be cool. Contrary to most magazines in this genre Sprouse Bros. Code will not be created as a fan magazine, but rather will give Generation Z 'tweens and teens exactly what they want-features on movies, TV, music, the latest gadgets and technology, sports and athletes, websites, animals and much more. The magazine will be distributed by Curtis Circulation Company and the first issue will hit newsstands July 18, 2006, following a launch party in New York's Times Square at Planet Hollywood, details to be announced.
A full line of licensed Sprouse Bros. merchandise is in development, beginning with deals recently set with Trends International, for the launch of two poster designs in May and July 2006. Suggested retail price is $5.99. Also, MeadWestvaco will launch 2007 calendars to debut between July and September 2006.
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