Disney's Animation Cash Crop: Direct-to-Video Sequels
Animation World Magazine posted an article that outlines Disney's recent approach to traditional Animation. It says that while most people believe that Disney no longer produces 2D animated pictures, the company is actually making more than ever thanks to the DTV format.
DisneyToons is the division that creates the DTV sequels and that studio is overseen by Sharon Morrill. She is on a mission to dispel the belief that the DTV movies are sub-par with animation and production values of a saturday morning cartoon. She used the Lion King sequels as examples for how the company is trying to match the look and feel of the original theatrical releases.
However, since there are no new 2D Theatrical movies to be released anytime soon, DisneyToons has decided to make sequels and in-between-quels to popular Disney Films of Walt's Generation. DTV movies include Bambi and the Great Prince of the Forest, Cinderella III, Tarzan II, Stitch Has A Glitch, Kronk's New Groove, Dumbo II, and a Tinkerbell film. The studio always plans on releasing a few original animated movies as well as a CGI cartoon starring Mickey that frees him from his corporate icon status with an "edgy" but still Mickey attitude.
The article is very interesting and sheds new light on how the "cheapquels" may not be so cheap anymore, after all look at the Lion King series! It may be a new era for Disney's Animation Studios, but it's better than the old Aladdin style sequel approach or nothing at all! What do you think? Here's a link to the article:
Animation World Magazine