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  1. #1

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    Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    Buena Vista Games Announces 'Desperate Housewives' PC Game
    PR Newswire - 3/24/06

    Buena Vista Games Announces 'Desperate Housewives' PC Game

    BURBANK, Calif.--(BUSINESS WIRE)--March 24, 2006--Buena Vista Games, Inc. (BVG), the interactive entertainment arm of The Walt Disney Company, today announced it will publish Desperate Housewives, a lifestyle simulation PC game based on the top-rated, Golden Globe-winning ABC-TV series, produced by Touchstone Television. In the Desperate Housewives game, players take on the role of a new housewife who moves into Wisteria Lane and unlocks the delicious scandals hidden in the seemingly "perfect" neighborhood.

    "Buena Vista Games is proud to partner with ABC Entertainment and Touchstone Television to bring the popular 'Desperate Housewives' franchise to fans and gamers," said Graham Hopper, senior vice president and general manager, Buena Vista Games. "This game allows players to move to Wisteria Lane and live all the gossip, drama and intrigue of a true desperate housewife."

    "'Desperate Housewives' continues to be one of the most popular shows on primetime television and a pop culture phenomenon," said Bruce Gersh, senior vice president of business development, ABC Entertainment and Touchstone Television. "We are continually looking to build upon this successful franchise and believe that extending this program into the world of PC gaming will result in a fun new way for fans to connect more deeply with the series and its captivating collection of characters."
    Full Story - Buena Vista Games Announces 'Desperate Housewives' PC Game
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  2. #2

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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    Can someone explain to me why this is a good idea? And is it coming out on XBox?
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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    Erm I love the show... but what age group is this being marketed at?
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  4. #4

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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    Well, that is my point Speedway, they are just targeting fans in general... I am not certain that they are really thinking about it...

    The list of products according to the article says such:

    The PC game is the latest extension of the successful global Desperate Housewives franchise, joining a recently announced fragrance launching this fall, a best-selling Season 1 DVD, a board game, a high end line of apparel, a Desperate Housewives online store, mobile ringtones, graphics, personalized application, and an upcoming cookbook.
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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    FRAGRANCE!? I can understand Raven fragrance for pre-teens, but what early 40s housewife would buy some cheesy perfume with the logo of a television show on it?
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  6. #6

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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    Quote Originally Posted by Speedway
    Erm I love the show... but what age group is this being marketed at?
    Exactly. This is a very tight demographic that they would be marketing to, One that isn't a huge segment of the game market.
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  7. #7

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    Re: Buena Vista Games Announces 'Desperate Housewives' PC Game - PR Newswire 3/24/06

    GameSpot suggested the Desperate Housewives game will target The Sims demographic. That could be a much larger audience then you realize.

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