Unholy Matrimony: Disney Welcomes Hooters Downtown?
NY: In what may signal Bob Iger’s boldest move yet, it was rumored late Friday that the famous Hooters restaurant chain had signed for a franchise location at Downtown Disney Orlando. Long known for its tacky decor, high caloric food and skimpy clad waitresses the move would no doubt raise eyebrows among the more conservative Walt Disney World Patrons. The Burbank, CA office had no comment and would not return calls on the subject Friday afternoon. Robert H. Brooks, Chairman of Hooters Inc. was unavailable but sources close to him assured his comments on the weekend.
The rumor mill was buzzing but there was no change in the Disney stock in late trading. Many were claiming that the news may have been a corporate rumor to test the market. Hooters stock noted a .15 bump by the end of trading.
Former board members Stanley Gold and Roy E. Disney were not available for comment. It will no doubt be very interesting to see how the "Save Disney" activists react as they have been among Disney's most vocal critics of late.
The following is related information from Hooters Website.
The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industry's growth leaders. Hooters has proven successful in small-town America, major metropolitan areas and internationally.
Claims that Hooters exploits attractive women are as ridiculous as saying the NFL exploits men who are big and fast. Hooters Girls have the same right to use their natural female sex appeal to earn a living as do super models Cindy Crawford and Naomi Campbell. To Hooters, the women's rights movement is important because it guarantees women have the right to choose their own careers, be it a Supreme Court Justice or Hooters Girl.
Women occupy management positions all the way from Vice President of Training and Development, Kat Cole, who started her career at Hooters as a Hooters Girl.
The chain acknowledges that many consider "Hooters" a slang term for a portion of the female anatomy. Hooters does have an owl inside its logo and uses an owl theme sufficiently to allow debate to occur over the meaning's intent. The chain enjoys and benefits from this debate. In the end, we hope Hooters means a great place to eat.
For the L.A. Times