TV downloads break new barrier with 'Scrubs' deal
Reuters - 3/29/06

TV downloads break new barrier with 'Scrubs' deal

LOS ANGELES, March 29 (Reuters) - In another first for the fledgling world of "on-demand" television, NBC and rival network ABC have teamed up to make a prime-time show of shared interest, "Scrubs," available for Internet downloads

The NBC hospital comedy, produced by Disney-ABC Television Group's Touchstone Television, has been added to the catalog of shows that can be purchased as a download from Apple Computer Inc.'s iTunes music store for $1.99 per episode.

While TV series for network broadcast are routinely produced by and licensed from studios of competing media companies, the "Scrubs" deal marks the first such partnership for a prime-time program offered via the Internet for commercial download, NBC and ABC said on Wednesday.
Full Story - TV downloads break new barrier with 'Scrubs' deal