This summer Disney is hoping for two blockbuster movies, Cars
and Pirates of the Caribbean: Dead Man’s Chest.
Each have a lot to live up to for various reasons. Cars
is following The Incredibles
and was going to be the last picture under the old Disney-Pixar contract, but will now be the first picture by a Disney-owned Pixar. Pirates
is the sequel to a huge hit and the second film in a trilogy, meaning it must live up to the first film and encourage audiences to return for the third. Both will kick off their campaigns for summer supremecy with unique and very different premieres. o-meon.com reports
that the Cars
premiere will take place on May 26th at Lowe's Motor Speedway in Charlotte, North Carolina. The voice cast of Cars
is scheduled to attend. They will be joined by director John Lasseter and “other key players” from Pixar Animation, along with a host of stars from the racing world.
The article states that it will be the "firstmultiscreen, digital cinema premiere ever.” Four giant, custom-built outdoor movie screens will be constructed at Lowe's Motor Speedway at Turn #2 of the track. Each screen will have three DLP Cinema 2K digital projectors dedicated to it.
The world premiere of Cars will also be a charity fund-raising event. Proceeds from the sale of an estimated 30,000 tickets will benefit Speedway Children's Charities and the association of The Hole in the Wall Gang Camps. Admission to Lowe’s Motor Speedway Charlotte for the Cars world premiere is $10. Tickets are available through Ticketmaster.
Then there is the world premiere of Pirates of the Caribbean: Dead Man’s Chest, which is believed to be scheduled, as was its predecessor, at Disneyland park. If this event is like the first, then there will not be any monies donated to charity nor tickets available to the public. The guests of the park will be kicked out. Even the Disneyland CM's working last years premiere were kept from the screening, instead they were herded away and left unfed (aside from last minute stale scraps) in total darkness for the duration of the film.
The difference in the two upcoming premieres, for Cars and Pirates respectively, could not be any more different. One is for fun, the fans and good causes. The other, well the other isn't.