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  1. #1

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    State Farm is there for Pixar - CNNMoney.com 4/6/06

    State Farm is there for Pixar
    CNNMoney.com - 4/6/06

    State Farm is there for Pixar

    NEW YORK (CNNMoney.com) Aflac has the squawking duck. Geico, its animated gecko with a Cockney accent. And MetLife enlists comic strip legend Snoopy to help pitch its insurance products.


    Now, State Farm is hoping to rev up the cuteness factor for its commercials. The auto insurer is unveiling a major marketing campaign Thursday in conjunction with "Cars," the latest computer-generated animated movie from Pixar (Research) and Walt Disney (Research).

    The company said that this is the first time a property and casualty insurance firm has been a sponsor of a major film. Typically, consumer product firms such as cereal makers, soda companies and fast food restaurants have been big sponsors of movies. That's especially been the case for kids' films such as "Cars." In fact, previous Disney-Pixar films have had tie-ins with McDonald's (Research) and Kellogg (Research).
    Full Story - State Farm is there for Pixar
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  2. #2

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    Re: State Farm is there for Pixar - CNNMoney.com 4/6/06

    I can't wait to see some commercials... this sounds like a unique advertising technique, for both the movie and for State farm. I sounds great!

  3. #3

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    Re: State Farm is there for Pixar - CNNMoney.com 4/6/06

    yes i agree i got mine thru http://www.insurance-quote-free.com and for years they still quote me cheaper among other insurance company providers

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