If you are the head of an entertainment giant, how do you act when you experience its new adventure ride for the first time? Real cool. "You can imagine the pressure I get as C.E.O. trying to sit completely calm," said Robert A. Iger, the chief executive of the Walt Disney Company, after his first ride on Expedition Everest, the 200-foot replica of the famous peak. The runaway train adventure, with a mile of twisting steel track and an 80-foot drop, opened officially this month at Disney's Animal Kingdom in Lake Buena Vista, Fla., and Mr. Iger presided over the dedication.
While his wife, Willow Bay, screamed, their 7-year-old son, Max, was "so excited" that the Disney chief behaved as any executive would. He closed his eyes.