Kiss Readies Fragrance Campaign
April 18, 2006
By Sandra O'Loughlin/Brandweek
The Kiss line includes shower gels and body sprays.
NEW YORK The rock band Kiss is preparing to unleash a marketing campaign behind its new fragrance.
The fall launch will be supported with print, television and promotional events that play off a Venetian mask theme and tie back to the group's flamboyant makeup style. Averett Free Ginsberg, New York, developed the ads.