Walt Disney World and Disneyland are targeting families with toddlers and pre-school children to fill up hotels in August and September, enticing them with special deals, activities and entertainment.

Disney announced its new "Magical Beginnings" program today for the period of Aug. 13- Sept. 30. Special hotel and meal packages are being offered for families with small children, and during that period Disney is scheduling more entertainment and activities aimed at young children.

In announcing Magical Beginnings, Disney cited research by the Maitland-based travel marketing firm Yesawich, Pepperdine, Brown and Russell, which finds that families with toddlers and pre-school children are more willing and likely than other families to take late-summer or early-autumn vacations.
Source: Orlando Sentinel