By ANNE D'INNOCENZIO
AP Business Writer MAY. 11 3:26 P.M. ET
- After enjoying a sales bonanza last year from everything "Star Wars," the nation's merchants -- particularly toy sellers -- are hoping that this summer's blockbuster films will have at least the same power to move an avalanche of merchandise, from inflatable Superman suits to pirate swords with sound effects.
Among the coming summer films that have released the most merchandise are Disney-Pixar's "Cars," Walt Disney's "Pirates of the Caribbean: Dead Man's Chest," and Warner Bros.' "Superman Returns." Sony Pictures' "The Da Vinci Code," based on Dan Brown's best-selling novel, also has some games and apparel, though the bulk of related merchandise sales is coming from all the book spinoffs, including religious and art books.