'Cars' sparks with Energizer & Mattel - PRNewswire 5/12/06
Energizer Brings the Magic of Disney-Pixar's Cars
Straight to Your Home
New Energizer Promotions Offer Chance to Win Power Wheels(R) Lightning McQueen, Collect 3 CARS Characters With Built-in Launchers
ST. LOUIS, May 12 /PRNewswire-FirstCall/ -- Starting in May, Energizer is marking the upcoming release of Disney-Pixar's animated feature film, Cars, with new Cars-inspired character car launchers and flashlights. The free collectible Energizer(R) Cars launchers will be available in specially marked packs of Energizer(R) MAX(R) AA eight batteries at participating retailers nationwide while supplies last. The packages will contain one of three Cars characters: Lightning McQueen, Mater or Doc.
To further enhance the Cars experience, Energizer is also offering a new collection of Cars-inspired flashlights. The new Cars collection is focused on children and includes a flashlight with easy-to-use slide switch for little hands, three different "Pop-the-Hood" squeeze light key chain reproductions of Lightning McQueen, Mater and Sheriff, and a 2-way light that acts as both a flashlight and an area light.
In addition, Energizer is teaming up with Mattel to launch a sweepstakes where children can win their very own Fisher-Price(R) Power Wheels(R) Lightning McQueen racecar. Other prizes include Fast Talkin' Lightning McQueen, an interactive Cars replica that can be programmed to do tricks and stunts, and Super Tow Mater, a radio-controlled vehicle that brings children all the mischief of the lovable Mater. Consumers can enter to win by visiting http://www.energizer.com/cars