ABC has just challenged its rivals to a smackdown
When ABC announced its new fall schedule Tuesday, it made a statement. And that statement is this:
Let's get ready to rumble.
The network took one of television's most popular shows, "Grey's Anatomy," off Sunday nights and plopped it down on Thursdays, one of the most bitterly fought battles for ad dollars and eyeballs on the schedule. With "Grey's Anatomy" at 9 p.m., it will be going up against the CBS franchise hit "CSI" and NBC's highly anticipated Aaron Sorkin series, "Studio 60 on the Sunset Strip."
The move immediately presents two problems for ABC's rivals. First, if CBS sticks with the weakening "Survivor" at 8 p.m., it may lose viewers to "My Name Is Earl" and "The Office," which NBC shifted into the 8-9 p.m. slot, when the network announced its schedule Monday. And with "Grey's Anatomy" as the undisputed hospital hit on prime time, it may put a dent in "ER," which airs on NBC after "Grey's" is over.
Translation: This fight is on.