Goodyear Teams With DisneyPixar for CARS Summer Blockbuster Promotion
The Goodyear Tire & Rubber Company, Akron, Ohio, USA. (PRNewsFoto)
AKRON, OH USA 01/18/2006
http://www.prnewswire.com/AKRON, Ohio, May 19 /PRNewswire-FirstCall/ -- The Goodyear Tire &Rubber Company (NYSE: GY) today announced the details of its promotion withDisney and Pixar for the highly anticipated summer movie CARS, which opensin theaters nationwide on June 9, 2006. Goodyear tires and Buzz Lightyear,a character from DisneyPixar's TOY STORY films, inspired two elements inthe upcoming movie: the main character Lightning McQueen's tires, andanother of the film's characters -- the high-flying "Lightyear" blimp,fashioned after Goodyear's popular airships. Goodyear will support itsinvolvement with the film at the exclusive World Premiere of CARS at Lowe'sMotor Speedway in Charlotte, NC, on Friday, May 26, 2006.