Disney brings consumer products to Vietnam
Full Story: Disney brings consumer products to VietnamBy QUOC HUNG
(SGT-HCMC) Walt Disney yesterday deepened its involvement in Vietnam by announcing a master licensing agreement with East Media Holding Inc. (EMHI) to promote Disney-branded consumer products here and elsewhere in Indochina.
Douglas K. Miller, executive vice president and managing director of Walt Disney International, said that global expansion was one of three strategic priorities to propel the company forward, and Vietnam is the next step.
“Today we are proud to take such an important step in delivering on our international strategy,” Miller said at the ceremony in HCMC to announce the licensing agreement for customer products for Indochina. The agreement was inked between The Walt Disney Company and EMHI Licensing Inc., a subsidiary of East Media Holding Inc.