NORTH AMERICAN MIDWAY ENTERTAINMENT L.L.C.
BRINGS COLUMBIA PICTURES’ MONSTER HOUSE
TO LIFE ON THE MIDWAY
* * *
ENTERS UNIQUE AGREEMENT WITH COLUMBIA TRISTAR MARKETING GROUP
Innovative Animated Family Film Opens July 21, 2006
in 2D and Special Real D 3D Engagements
LOS ANGELES, CA (June 15, 2006) – North American Midway Entertainment L.L.C., “North American Midway”, the #1 operator of midway entertainment to fairs and carnivals in North America, has entered into a unique agreement with Columbia TriStar Marketing Group to support Columbia Pictures upcoming innovative motion-capture animated film Monster House. As of June 7, 2006 the official “Monster House” attraction sprang to life and will travel to multiple North American fairgrounds providing a good scare to those who enter its hallowed halls.
“Monster House is a very special movie. In addition to our conventional theatrical release, we will be presenting it in a very unique and special way,” says George Leon, EVP, Consumer Marketing, Columbia TriStar Marketing Group. “The movie will be released in REAL D 3D in more than 100 theaters across the country, which will put audiences right in the movie. The “Monster House” attraction becomes another interactive way to continue to experience the fun and the thrill of the movie.”
“Our relationship with Columbia TriStar Marketing Group brings forth a creative relationship that ties in all the elements of summer family fun,” states Fred Rosen, CEO, North American Midway Entertainment. “We are thrilled to be part of Monster House and are sure the traveling attraction will delight all who enter on the midway.”
The Monster House on the midway is an interactive fun house that showcases key elements from the upcoming major motion picture, which debuts July 21, 2006 across the country, both in 2D and more than 100 special REAL D 3D engagements.