Disney Bursts Into Song, Profits
New York -
Hollywood executives are supposed to be good with words. But hand them an unexpected, runaway hit, and they start spewing clichés just like the average ticket buyer: "It's like catching lightening in a bottle," they like to say.
They're saying it a lot these days about High School Musical
. The Walt Disney Co.
spent just over $4 million to produce the syrupy, break-into-song comedy that premiered in January on The Disney Channel cable outlet. Kids, especially so-called " 'tweens" from ages 9 to 14, instantly went crazy over the movie, which tells a story of high-school students trying to do what they really believe in, despite the pressure from peers to do otherwise.
Now the movie is generating revenue for Disney across multiple platforms, from DVD and CD soundtrack sales, to book sales, downloads at Apple Computer
's iTunes stores and international-television distribution. A sequel is already in preproduction and a stage adaptation is in the works.