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  1. #1

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    • Minion
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    Disney Bursts Into Song, Profits - Forbes 6/5/06

    Disney Bursts Into Song, Profits
    Forbes - 6/5/06

    Disney Bursts Into Song, Profits

    New York -
    Hollywood executives are supposed to be good with words. But hand them an unexpected, runaway hit, and they start spewing clichés just like the average ticket buyer: "It's like catching lightening in a bottle," they like to say.

    They're saying it a lot these days about High School Musical. The Walt Disney Co. spent just over $4 million to produce the syrupy, break-into-song comedy that premiered in January on The Disney Channel cable outlet. Kids, especially so-called " 'tweens" from ages 9 to 14, instantly went crazy over the movie, which tells a story of high-school students trying to do what they really believe in, despite the pressure from peers to do otherwise.

    Now the movie is generating revenue for Disney across multiple platforms, from DVD and CD soundtrack sales, to book sales, downloads at Apple Computer's iTunes stores and international-television distribution. A sequel is already in preproduction and a stage adaptation is in the works.
    See the ways High School Musical is being marketed. (Forbes Link)

    Full Story - Disney Bursts Into Song, Profits
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  2. #2

    • Parmageddon Jim
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    Re: Disney Bursts Into Song, Profits - Forbes 6/5/06

    I had to send this guy an e-mail:

    You wrote, ""It's like catching lightening in a bottle," they like to say."

    Unless you're writing about Coffee-mate, I think you met lightning.

    Example, "I was lightening the mood with a story about my great-aunt Eulele (who couldn't drink Starbucks coffee without lightening it to a shade somewhere between Navajo White and Eggshell White on the color wheel), when, suddenly, lightning crashed outside. "I'll have another cup," said a mysterious voice from a dark corner of the room."
    Brett Pulley is a Senior Editor at Forbes. Just shows you, spell-check only checks spelling, not context.

    Back to why or why not the cute-but-clunky High School Musical is popular.
    So full of Disney Magic, my eyes are blue.

  3. #3

    • Parmageddon Jim
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    Re: Disney Bursts Into Song, Profits - Forbes 6/5/06

    One final tidbit:

    Could a High School Musical theme park attraction be next? Company officials are not ruling it out. "We're looking at every creative option,'' confirms Rich Ross, president of The Disney Channel.
    They can finally get some revenue from the Matterhorn basketball court!
    So full of Disney Magic, my eyes are blue.

  4. #4

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    Re: Disney Bursts Into Song, Profits - Forbes 6/5/06

    A theme park attraction? That's different.

  5. #5

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    Exclamation Re: Disney Bursts Into Song, Profits - Forbes 6/5/06

    I'm a public school music teacher, and since January my students have done nothing but talk about that movie!!! They want to sing all the songs, do the dances, download the music, etc, etc. During the last week of school I showed the DVD of the dance section to my classes, and most of them were up and dancing with the actors! Disney can market the hell out of this for at least another year and make a fortune (and maybe recoup some profits from those miserable animated features they've put out the past few years).
    One of my students emailed me yesterday to say that her mom just found out that Music Theatre International, who holds the licenses to all the Disney Broadway shows, is now releasing a stage version of the show for schools to produce and wants me to direct it next school year. This whole phenom is like crack for kids....

    As the song says, it looks like I need to "Getcha Head in the Game"!!


    May you be surrounded by your pals this holiday season!

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