Disney gets a taste for fresh fruit
Financial Times 6/7/06

Disney gets a taste for fresh fruit

Disney has begun licensing fresh fruit in European supermarkets as it tries to jump onto the healthy eating bandwagon and banish the memory of its association with McDonald's.

Shoppers at Tesco are already able to buy Disney satsumas and the company is looking to branch out into apples and bananas. The branding involves putting "collectible" stickers on the skin of the fruit, which can then be transferred into a sticker book.

Disney has just started selling satsumas in Tesco, offering stickers of Winnie the Pooh on the fruit.
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